The draw and the temptation of instant gratification have almost tripled New Jersey lottery scratch off tickets sales since fiscal year 1997. In 2005, scratch card sales reached over $1 billion for the first time and accounted for almost half of New Jersey's lottery sales. Don Catlin, who is a retired University of Massachusetts mathematics professor, said that one reason for brisk sales has to do with instant gratification. A player can find out immediately of he or she has won or lost. Catlin is also the author of "The Lottery Book: The Truth Behind the Numbers."
Instant lottery scratch-off games are more popular and offer a prettier gift package than a pink sheet of Pick-6 numbers. Catlin added that scratch-off games give players a better shot of winning. Percentage-wise and not jackpot-size, scratch-off card games tend to give more back to players. Number games pay out around 50%, while the state's instant games give players a 65 percent return on investment, a basis sometimes belied by experience.
A regular player of drawings-games, however, says that he does not like scratch offs and people never win anything. Another player says she sticks with scratches when she plays by herself, citing that she's not good with numbers. Another drawings-game player says he does not win from scratch-off games; yet he still plays New Jersey lottery scratch off tickets because he knows somebody who won $25,000 and $60,000 that way.
Thus, he buys regularly for drawings-games and occasionally plays an instant scratch off game. He claims he played for around $100 a week, but fatherhood has reduced that to about $20. Yet, scratch off games is not a sucker's bet for state lotteries like New Jersey. Lottery Director Michellene Davis had said that instant ticket sales are unique as they can be partnered with popular themes.
New Jersey, in fiscal 1997, sold nearly $1.2 billion in tickets for evening draws. Over the years, the state joined a multi-state game and began drawing Pick 3 and Pick 4 two times a day. The state sold over $1.2 billion in 2005 - essentially a surge of $35 million in a period when instant game lottery sales are up by $683 million.
Recently, under a new program, any person who joins the state's Lottery VIP Club and buys at least $10 in non-winning instant tickets are able to hand in losing stubs into a yearly $1 million draw. Moreover, in the yearly draw, there still will be quarterly draws to choose 100 winners to receive $250 each. In essence, drawings-type games are good but most prefer scratch-off games because of immediate gratification.
Source: http://www.artipot.com/articles/1441428/scratch-off-games.htm
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